PointsBet recently announces its subsidiary lands, an online casino deal with Twin River Management Group in New Jersey. It is a 10-year agreement to serve as an iGaming skin according to sources of online casinos.
Also, the deal is contingent on Twin River completing the purchase of Bally’s Atlantic City Hotel and Casino. It is for getting the appropriate state approvals. Per terms of the deal, Twin River will receive an unspecified share of PointsBet’s online gaming revenues in the state.
Advanced Discussions on the Online Casino Deal in NJ
PointsBet, according to online gambling South Korea sources, already has New Jersey presence. Its sportsbook app serves as a skin for the Meadowlands Racetrack. Currently, with the online casino deal with Twin Rivers, it is developing its online casino products.
The company states that advanced discussions are underway with numerous providers, including online slots and live dealer table games developers. For now, it expects to launch its online casino product first in Michigan. And a New Jersey launch to wait sometime in the first half of 2021.
Partnership with Indiana Pacers
The iGaming deal in New Jersey comes one day after PointsBet announced a multi-year contract with the Indiana Pacers. The firm will be the official gaming partner of the NBA franchise.
The Pacers deal will give the sports betting app some significant league exposure. The company’s logo will be displayed on between the baseline and the team benches at Bankers Life Fieldhouse court. Furthermore, this is the first time a sports betting operator will have that kind of exposure on an NBA court.
PointsBet has been active in Indiana since March, according to online casino reviews. A skin for Hollywood Casino and Hotel Lawrenceberg, the app’s handle of $520.376 in June. It has a rank, sixth of seven mobile apps in the state.
Pointsbet is offering a “crowd Booster” for Saturday’s Pacers game against Los Angeles Lakers. It is to boost its profile in Indiana and to celebrate its partnership with the Pacers. It is similar to FanDuel’s “Spread the Love” promotion.