XLMedia signed a hybrid revenue deal with Bet365. The partnership will improve both companies’ presence in the North American market. Also, the deal came when over $220 billion worth of sports bets were made within the US market in the last five years.
The deal will prioritize performance markets, including long-term retention and customer acquisition. Also, both companies committed to the NA market and expanded in it. According to gambling news reports, they focus on responsible gambling for every conversion or customer acquisition.
According to Korean sports betting experts, XLMedia and Bet365 will also engage in education and engagement. That way, adults who use their products would do so responsibly and safely.
XLMedia and Bet365 Partnership in North American Market
Similarly, Bet365 has embraced the opportunity to expand its business cooperation with XLMedia. According to a spokeswoman, the firm has demonstrated its capacity to excite consumers in critical areas and produce significant benefits for the operator, including real time sports betting.
XLMedia made news last year when it announced a partnership with Newsweek, a popular media magazine read by more than 50 million people in the United States daily.
XLMedia, through its sports wagering publishing arm Sports Betting Dime, agreed to promote sports betting coverage to Newsweek and its readers.