The KBO targets younger baseball fans as the league celebrates its 40th year. The week-long celebration started with a pop-up exhibition and store. Also, the store highlights the KBO’s history via specially-designed items.
The pop-up store will open on Thursday at the Seongsu Café Street in Seoul. Additionally, it will remain open until July 10. It is known as Brooklyn in Seoul and is a trendy spot popular among the younger crowd. According to sports betting experts, the KBO designed the pop-up store to attract Gen Z and millennial fans.
Aside from the items for sale, the exhibition will also feature several memorabilia from the KBO Archive Center. Baseball betting fans will surely enjoy the exhibition showcasing 40 years of the league. Also, the league hired illustrator Jo In-hyuk from Team Positive Zero to design the pop-up store. They hope it will attract younger sports fans.
KBO Targets Younger Baseball Fans
The pop-up store will have exclusive items, including commemorative baseballs, beer glasses, picnic mats, and t-shirts. Jo was part of the design process for the products. Also, the KBO described the products as having a “newtro”, which is a play on the words new and retro. It is a modern product that has a retro feel.
Visitors of the store will get free stickers and postcards. The KBO plans on providing cultural content that people can relate to. Also, their goal is not just to promote products and brands. They hope that the KBO reaches younger demographics as a lifestyle brand.
The Korea Baseball Organization was founded in 1982. According to sports betting odds experts, the league started with six teams. At present, it has ten squads with five original franchises. They play 144 games, with the top five sides advancing to the postseason each year.